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Under armour endomondo12/20/2023 ![]() ![]() Under Armour, which recently dislodged Adidas as the No. The two technology companies are also building their own software and services for the health and fitness-conscious. Under Armour, which said in a statement that it is trying to create the world's largest digital health and fitness community, may soon compete with Apple Inc and Google Inc. That data is an attractive prospect for Under Armour, which is increasingly looking to use insights about consumers' health and fitness to sell more apparel. MyFitnessPal, which claims to have over 80 million registered users, has developed one of the largest nutrition and calorie databases. The company bought MapMyFitness, an app to virtually track fitness workouts, in 2013. Under Armour, which on Wednesday reported a better-than-expected 37 percent increase in quarterly profit, has been growing its sales by integrating fitness tracking services with its sportswear. 526 crores) for Endomondo, a Danish firm which describes itself as "the personal trainer in your pocket." 2,940 crores) for MyFitnessPal, a free app for tracking food habits and caloric intake, and a further $85 million (roughly Rs. The company said it would pay $475 million (roughly Rs. 3,466 crores), moving deeper into the trendy "connected fitness" and wearable devices sphere. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million (roughly Rs. ![]()
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